Fashion e-commerce site Ssense and London's System Magazine have joined forces to launch a shoppable video series that connects music, fashion and technology. Debuting the innovative video series is Sky Ferreira who is no stranger to the digitial world (Sky built her initial wide-reaching fanbase organically online). Ferreira's music video for her single "I Blame Myself" debuts today on SSense.com where you can also exclusively shop all of the fashion worn in the video. Sky Ferreira shares her excitement for the collaboration in an on-set behind-the-scenes video, "All of my music is inspired by film so my music videos are really important to me, I was really excited I got to make this happen."
Watch below for an exclusive behind-the-scenes video and check out the full music new video now—and shop—at ssense.com.
Lauren Alexis Fisher is the Senior Editor at Cosmopolitan, overseeing digital content across fashion, lifestyle, beauty, sex, and culture. Previously, she was the Market Editor at Harper’s BAZAAR and has written for publications including WWD, Bustle, and W Magazine. When she’s not busy taste-testing her way through every dirty martini in New York, you can follow her on Instagram for bad jokes, good outfits, and annoying vacation pics.
