First comes love, then comes marriage, then comes...a Balmain campaign spot? In true Kimye fashion, the couple is ending their biggest year yet on a high note, with a sexy photo shoot for Balmain's Spring 2015 menswear campaign. Kardashian shared the image, above, on her Instagram account this morning with the caption, "BALMAIN!!!!!!" Lensed by Mario Sorrenti, the ads depict the couple in a futuristic industrial setting, with Kardashian sporting Balmain Spring 2015 womenswear.
"I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign," the brand's creative director, Olivier Rousteing, said in a statement. "Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain." See the complete campaign below.
Julie Kosin is the senior culture editor of ELLE.com, where she oversees all things movies, TV, books, music, and art, from trawling Netflix for a worthy binge to endorsing your next book club pick. She's the former director of audience strategy and entertainment at HarpersBAZAAR.com. When not glued to her laptop, she can be found taking pictures of her dog or haunting used bookstores.
