10 Beauty Products Every Woman Should Have By 30
Concealer That Works
If you’re taking care of your complexion, an absolutely fantastic foundation—that is, one that evens pigmentation, stays put past noon, and doesn’t settle in fine lines—might just be all you need each AM.
Clé de Peau Beauté Concealer, $70, shop.nordstrom.com.
Your First Retinol
This vitamin A derivative is one of the only anti-agers clinically proven to boost collagen production and both prevent and repair damage. Start with an over-the-counter retinol; when you skin adjusts, ask your dermatologist for a stronger retinoid version.
Kate Somerville RetAsphere 2-in-1 Retinol Night Cream $85, katesomerville.com.
A Nice Blowdryer and a Detangling Comb
Speed up your morning routine—and save your strands from unnecessary breakage—with a high-powered dryer and a wide-tooth comb.
Harry Josh Pro Tools Pro Dryer 2000, $250, hairenvy.com; Aerin Large Gold Comb, $40, aerin.com.
A Foundation Brush
For the lightest and most even application, you cannot beat a brush designed just for the job. Look for one with synthetic bristles, which absorb less product and come clean easier than natural versions.
Hourglass Cosmetics Retractable Foundation Brush, $42, hourglasscosmetics.com.
A Great Nude and Bright Nail Polish
A creamy nude looks put-together even with a few tiny chips; a hot siren-red shade exudes style and confidence.
Tom Ford Nail Lacquer in Sugar Dune, $32, tomford.com; Dior Vernis in Pandore, $25, dior.com.
An SPF You Actually Wear
As the single-most effective way to ward-off premature aging, the sooner you get on board with a daily sunscreen, the better you’ll look later. Look for a broad-spectrum formula, preferably with antioxidants, which boost the lotion’s potency.
EltaMD UV Lotion Broad-Spectrum SPF 30+ $32, dermstore.com.
An Expensive Candle
Set one flickering, and enjoy the intoxicating aroma of adulthood.
Frederic Malle Candle, $85, fredericmalle.com.
An Eyebrow Pencil
In your teens and twenties, over-plucking your brows is like a right of passage. Now, Cara Delevingne-style arches are all the rage—and a few quick swipes with a perfectly matched pencil can help you fill-in sparse zones.
Anastasia Beverly Hills Perfect Brow Pencil $23, sephora.com.
A Go-To Drugstore Mascara
Any woman can walk into a department store and find the fanciest mascara money can buy. But it takes a pro to know the best versions on the cheap—for that after work drink you didn’t know you were having, or the vacation when your checked bag gets delayed.
L'Oreal Voluminous Million Lashes Mascara $9, ulta.com; Maybelline Volum’Express Pumped Up! Colossal Mascara $7, maybelline.com.
A Supplement Routine
A multivitamin is a good start; a targeted program is even better. If you have no idea where to begin, work in probiotics, fish oil, and vitamin D3, then ask your doctor for a more detailed assessment.
Be Well by Dr. Frank Lipman supplements, bewellbydrfranklipman.com.
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